Marketing Strategy Formulation for Innovative Product Development Process
نویسندگان
چکیده
منابع مشابه
Innovative Design Process and Information Technology for Electromechanical Product Development Concurrent Engineering: Research and Applications Innovative Design Process and Information Technology for Electromechanical Product Development
The business segment of Japanese companies such as Toshiba changed drastically for the last several years. This means that companies should change their culture and need new product development process applying information technologies. This paper presents examples of design technologies that realize the innovative product development process in Toshiba focused on an electromechanical product d...
متن کاملPrice Skimming on a Successful Marketing Strategy: Study of Ipad Launching as Apple’s Innovative Product
What is the secret behind the highly success of Apple Inc.? How the Brand has conquered a considerable proportion of the market share as increased Brand Loyalty with the new Tablet product of Ipad? The answer is already given: Brand Loyalty. This paper attempts to analyze the principal factors and activities that conform his Marketing Strategy, and the advantages and disadvantages of a Price Sk...
متن کاملNew Processes for Innovative Product Development
A growing number of companies are using these approaches in helping to synthesize designs ... enabling the automaker to achieve a 50% improvement in product development efficiency, cost savings exceeding $10 billion, and a compression of vehicle development time by 18 months.
متن کاملThe contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
This study extends research on entrepreneurial behavior by investigating the relationship between the marketing strategy innovativeness (MSI) and new product performance in technology-based new ventures in China. Specifically, premised on contingent resource-based view we argue that MSI is a firm capability that must be bundled with external managerial relationships and be deployed in the appro...
متن کاملDesigning a Marketing Strategy for the Development of Industrial Tourism in the Region
The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Verslas: teorija ir praktika
سال: 2012
ISSN: 1648-0627,1822-4202
DOI: 10.3846/btp.2012.38